| Website & Performance |
| Site Uptime |
99.9% guaranteed |
Not our promise to make |
99.9% is a hosting provider SLA, not something any agency can guarantee. We use quality infrastructure and monitor proactively, but we won't put a number on something we don't fully control. |
| Page Load Speed |
Under 2 seconds |
Audit first |
We won't quote a load-time target until we've audited the current site. Sub-2s typically requires a full rebuild. We'll tell you what's achievable after seeing what we're working with. |
| Mobile Performance Score |
90+ |
Post-audit target |
90+ without a rebuild is rarely achievable on image-heavy retail sites. We'll baseline the current score in month one and set a realistic improvement target from there. |
| SEO |
| Organic Traffic Growth (6 months) |
+50% |
+10–20% |
+50% in 6 months is only realistic starting from near zero. On an established site in a competitive retail market, consistent SEO work delivers +10–20% in the first 6 months, meaningful, measurable, and compounding from there. |
| Top 3 Rankings: Priority Terms |
Within 90 days |
6–12 months |
For competitive terms like "tiles Cape Town", Top 3 in 90 days simply isn't honest. Branded and long-tail terms can rank faster. Category terms take 6–12 months of consistent effort. We track monthly and show you the trajectory. |
| Domain Authority Growth (6 months) |
+15 points |
+2–4 points |
DA is a third-party metric nobody controls directly. +15 in 6 months would require an unusually aggressive link-building campaign. +2–4 points from quality content, GBP signals and earned backlinks is realistic and healthy growth. |
| Social Media |
| Follower Growth (quarterly) |
+30% |
+5–10% |
Organic follower growth in South African retail is slow. +30% quarterly needs significant paid spend or a viral moment. With quality content and modest boosting, +5–10% per quarter is steady, real growth from the right audience. |
| Engagement Rate |
5%+ |
2–4% |
South African retail average sits around 1–2%. Getting to 2–4% with strong reels, polls and stock drops is genuinely good performance. 5%+ sustained is exceptional, we'll celebrate it if it happens, not promise it upfront. |
| Posting Frequency |
5×/week Instagram, 4×/week LinkedIn |
2–3×/week |
Daily posting without a content factory produces filler, not signal. Our monthly shoot day delivers quality material for 2–3 purposeful posts per week. The AI reads quality and intent, not volume. |
| Conversion & Reporting |
| Enquiries & WhatsApp Leads (6 months) |
+50% |
+10–20% |
Conversion growth depends on traffic quality, CTA clarity and offer strength. With optimised GBP, clear WhatsApp CTAs and improved content signal, +10–20% in 6 months is realistic and measurable. We need a baseline first. |
| Reporting Delivery |
Weekly + Monthly |
Monthly + Dashboard |
Weekly reports without strategic action are noise. We deliver a comprehensive monthly review plus a live dashboard accessible anytime. Weekly check-ins on request, or whenever something needs attention. |
| Response Time |
<4 business hours |
Same business day |
We commit to same-day responses during business hours. Deon is directly reachable as your single point of contact, no ticketing system, no account manager chain. |
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